A strategy & design studio led by Chia Schmitz.
I help clients make sense of complex ideas, do the homework, and make thoughtful decisions about what comes next — then carry that thinking into clear strategy and compelling creative work.
→ For launches, pivots, refreshes, and things that need figuring out.
Working on something weird, wonderful, or complicated? 👀
Bring me the tricky one → chia@studiosunday.co
Services
I work across research, strategy, and design — with strategy for design at the center. Some of the things I do:
Research
Design Research
Qualitative Research
Cultural Intelligence
Category Intelligence
Competitive Analysis
Trend + Signal Mapping
Opportunity Mapping
Strategy
Brand Strategy
Positioning + Repositioning
Futures + Innovation
Concept Development
Portfolio Strategy
Naming
Messaging + Voice
Design
Brand Identity
Packaging Design
Creative Direction
Visual Systems
Concept Visualization
Presentation Design
Experiential Design
Work
Across agency, consulting, and independent work, I’ve contributed to projects for companies, brands, and organizations including:
AARP
AB InBev
Airbnb
Amazon
American Express
Android
Ann Taylor
Baileys
BlackRock
Bloomberg
BuzzFeed
Calvin Klein
Chia Smash
Colgate-Palmolive
Diageo
Easy Spirit
F.S. Henemader Antiques
Farmer Brothers
Food Institute
Frito-Lay
General Motors
Google
Gopuff
Hilton
Hinge
Jet.com
Kik Messaging
Leading Hotels of the World
Master & Dynamic
MoMA
Motile
MTV
NECA-IBEW
Nike
Pace Gallery
PepsiCo
Pour La Victoire
Quaker
Reed Krakoff
Speed Stick
Spotify
SunChips
Sunset Produce
SunTrain
The Clean Fight NYC
The Knicks
The VA
Tommy Hilfiger
Uniqlo
Univision
Urban Skin Rx
Vassilaros & Sons
ViaPlus
Walmart
Waze
Zagster Bike Share
What this looks like in practice
A few examples of the kinds of questions I’ve helped teams work through, across research, strategy, innovation, and design. Selected projects span independent, freelance, and agency work.
Urban Skin Rx
Research
What’s driving loyalty among Black women, which brand cues are creating friction with other women of color, and what’s standing in the way of broader adoption?
Services
Designing discussion guides, moderating qualitative research, segmenting audiences, and translating findings into clear consumer insights and implications.
Leading Hotels of the World
Creative Direction / Brand Expression
How do you translate ideas of quality and heritage into photographic principles that create a distinctive, ownable visual language?
Services
Brand narrative reframing, visual framework development, photographic principles, and creative direction across standards, people, and experience.
SunChips
Concept Design
How might changing family needs and health expectations open up new possibilities for product, format, and pack design?
Services
Packaging concept development, better-for-you visual cues, flavor expression, product-form exploration, and concept visualization for new snack ideas.
ViaPlus Global Mobility
Naming / Strategy
How might a clearer naming architecture make a complex ecosystem of software products easier to understand, navigate, and choose between?
Services
Untangling the product ecosystem, defining naming criteria, exploring multiple naming territories, and developing a bank of names across seven products.
Chia Smash (Smash Foods)
Positioning / Brand Strategy
How might a brand, boxed in by the conventions of jam, move beyond the category to unlock more occasions, greater versatility, and a more ownable position?
Services
Category reframing, cultural and consumer intelligence, opportunity mapping, audience strategy, positioning territories, and brand role definition.
Uniqlo
Futures + Innovation
How might emerging shifts in climate, behavior, and everyday life reshape what people need from clothing, and where could LifeWear play a new role?
Services
Mapping cultural and consumer shifts, defining innovation territories, identifying unmet needs, and visualizing future concepts.
